Eduardo Milieris was born in 1960 in Montevideo, Uruguay. An exhibit of Alexander Calder’s work gave him his first, and longest-lasting influence in art. After the show he went home, painted his first “sunny-side-ups”, and converted them into clocks. Eduardo was seven years old.

From 1985 to 1990, Milieris attended the School of Liberal Arts in Montevideo, where he experimented with photography, video art and sculpture. It was there he conceived and built his signature work, the Slow Reading Clock: a piece comprised of three, one-handed dials, each dial reading the hours, minutes, and seconds respectively. It was a natural step toward the beginning of his company, Watchcraft ®.

With more than 100 unique watches in its line, Watchcraft® is represented by over 400 galleries, and museum stores around the world.